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Angostura's new look is celebrated at the Ivy


Angostura celebrated the launch of a new look for its international premium rums, 1919 and 1824, by hosting a culinary cocktail experience at the exclusive Private Dining room at The Ivy restaurant in London.

In true Trinidadian style, Andy Griffiths, 2011 winner of the Angostura Global Cocktail Challenge was on hand to create a unique and exciting cocktail menu to match each course that was served during the lunch.

Attendees included His Excellency Garvin Nicholas, High Commissioner Trinidad & Tobago and Edward Griffiths, Deputy Master of the Household and Bookings Co-ordinator – Buckingham Palace along with industry experts and journalists.

Guests were treated on arrival with two bespoke Angostura cocktails developed to match the flavours of the Ivy’s famous Shepherd’s Pie and Bang Bang Chicken canapés. Andy then continued to work with Ivy staff to create an innovative cocktail to match each course of the lunch, which included:

Shepherd’s Pie matched to a simple stirred aperitif style cocktail of 1919 and 1824 Rums with Sherried-Merlot, Bitters and Sweet Vermouth, Stirred with Fresh Bay leaves and Rosemary.

Bang Bang Chicken - A Thai inspired canapé matched to a cheeky drink in the form of a Thai 'slushee', 1919 frozen with Cucumber, Lychee, Lemongrass, Apple and Aloe.

Beetroot and Ruby Leaf Salad with Sunflower Seed and Muscatel Dressing matched to an 1824, beetroot and Vanilla gravel, topped with a hazelnut and muscatel infused Sake.

Roast Devonshire Duck with Confit Leg, Celeriac Dauphinoise and Sour Cherries matched to a Re-constructed Cherry Dark and Stormy.

Beni Wild-Harvest Chocolate Pudding Souffle matched to a Spiced-Cigar infused Sazerac.

The new packaging The new look presents Angostura 1919 and Angostura 1824 in ergonomically shaped bottles that successfully blend the traditional Angostura iconography with a more modern and fluid shape.
The new packaging offers a bespoke cut glass decanter which features specially commissioned original artwork on the neck label and gift carton. Inspired by Trinidad and Tobago, the artwork incorporates national elements including:

  • the scarlet ibis, the national bird of Trinidad & Tobago, taking pride of place on the nations coat of arms; the ship, symbolic of discovery
  • the sugar cane in arrow, signalling the ripening of the sugar cane
  • the dancer, the joyous spirit of Trinidad and Tobago; and the butterflies, numerous in variety and as colourful as the rainbow people of La Trinity

A beautiful glass embossing of the Angostura signature butterfly on the base of bottle provides the final stamp of approval.

Genevieve Jodhan, Angostura executive manager export and business development, commented: “The Ivy was the perfect setting for us to celebrate the new look we have given our premium rum range. This iconic venue has been celebrated since it opened its doors in 1917 and has become synonymous with style and quality, much like our award winning rums.”

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1 January 2012 - Felicity Murray