Practical and user-friendly new Bag-in-box

Smurfit Kappa Bag-in-Box, producer of wine packaging solutions, including Bag-in-Box, Vitoptap and Pouch-Up, has a stylish new BiB product – the Intuitive Bag-in-Box – which was introduced to the trade at the London International Wine Fair.

The Intuitive Bag-in-Box is more practical than the regular BiB design as the end user doesn’t have to fiddle about pulling the tap out of a hole in the box, often requiring a fair bit of twisting and re-positioning.

It is also more intuitive as the consumer can see the tap when the product is on the shelf and understands instinctively how the packaging works.