160YO Heidsieck is reinvented

Champagne Charles Heidsieck was relaunched at the Le Mans Classic in July this year. The Brut Réserve and Rosé Réserve cuvées having been reblended and re-packaged. The new style Champagne will now be available in travel retail exclusively by Aelia during October and November at Paris Charles de Gaulle, Paris Orly, Nice, Lyon and London City airports with dedicated window displays and themed merchandising materials.

The House has named the new bottle shape ‘Crayère’ after its chalk maturation cellars. Monochromatic labels emphasise its modern, sophisticated lines, and contemporary Dutch illustrator Judith Van Den Hoek designed the new gift boxes.

1 October 2012 - Felicity Murray