New look across Echo Falls range

Accolade Wines has given its top selling brand Echo Falls a new look following consumer research.

The design, which will be implemented across the brand portfolio, including bag-in-box and mini bottle formats, incorporates a new eye-catching ‘splash’ effect and a larger front label along with a premium neck label on the 75cl bottles. The packaging has evolved to enhance the brand identity, shelf appeal and premium cues while remaining accessible to its target consumers

1 August 2012 - Felicity Murray