Champagne repositions through packaging

Champagne Maison Gremillet has relaunched its range of Champagnes with all new packaging created by UK design agency Biles Inc.

The range was redesigned to better reflect the quality of what was in the bottle by a careful re-crafting of the house mark, logotype, foil and label, as well as an improved use of key category codes, making this premium champagne take a long overdue step into premium brand territory.
(See pic: before left, after right)

The range, which includes Brut Selection, Grande Réserve, Cuvée Prestige, Cuvée Rosé, Cuvée des Dames, and Cuvée Evidence, is rolling into independent wine shops, and the on-trade across France and the UK this month.

1 August 2012 - Felicity Murray