Mateus Rosé bottle refreshed

Mateus Rosé Original has refreshed its packaging to celebrate 70 years on shelf. The familiar bottle has been redesigned and, for the first time, will only be available in a screw cap closure. The new look comprises a radical change to subtle tones of pink and a more contemporary image of the Mateus Palace, as well as an updated logo to make a clearer and cleaner statement on the bottle. The new logo will also be rolled out across the Shiraz, Sparkling Brut Rosé and Sparkling Demi Sec variants from this month.

The launch is being supported by a summer marketing campaign, which includes neck collars with an offer of £1 off vouchers and the chance to win a limited edition Mateus box set containing wine and a set of glasses.

1 June 2012 - Felicity Murray