Boutinot UK adds Cloud Factory to portfolio

This month, UK wine producer and distributor Boutinot UK, is launching “The Cloud Factory”, a Sauvignon Blanc from the Waihopi Valley in Southern Marlborough, New Zealand. Aimed at independent wine merchants, it will be available in specialist shops and restaurants with an RRP of £7.50–£8.

Boutinot says the name was chosen to evoke New Zealand, the “land of the long white cloud”, and the distictive packaging was designed by branding and design specialists, Biles Inc.

When asked where inspiration for the label design came from, Anthony Biles, the agency creative director said: “We imagined what a cloud factory might look like, and this is our vision. The lettering was crafted by hand to compliment the illustration style and name, using whimsy and originality to create shelf impact, while at the same presenting a compelling consumer proposition around the magical story of this wine."

1 March 2012 - Felicity Murray