Championing Tempranillo

Pernod Ricard aims to grow the Spanish wine category by raising awareness of the the Tempranillo grape and the quality wines this varietal produces in the Rioja region.

To attract new drinkers to Spanish wine, it is introducing Campo Viejo Vintage 2011, a fresh and fruity expression of Tempranillo, and to expand the number of occasions existing Spanish wine drinkers choose Spanish wine, it is evolving its Crianza into a 100% Tempranillo blend – Campo Viejo Tempranillo 2010 – a blend of grapes from the three premium regions of Rioja.

Campo Viejo Vintage 2011 will be available to on- and off-trade retailers in August at an RRP of £7.79. And Campo Viejo Tempranillo 2010, the name now featured on the wine’s recognisable yellow label, will be on shelves in April at an RRP of £8.55.

1 March 2012 - Felicity Murray