Russian Standard Vodka, the fastest growing vodka in travel retail (2011 IWSR), has completed a dramatic makeover of its Russian Standard Gold product.
The new packaging features an embossed glass bottle, gold foiled label and smart gift box The decorative bottle is closed with a cork closure – for ‘popping’ on special occasions. The key features of Russian Standard Gold are highlighted on the label, including the unusual ingredient of Siberian Ginseng.
The vodka is produced in St Petersburg, Russia using the finest Russian winter wheat from the southern Steppes of Russia and soft water from Lake Ladoga. This is a richly styled vodka with aromas of caramel coupled with warm vanilla and cinnamon tones.
The Russian Standard Vodka portfolio will be exhibited at TFWA World Exhibition on the stand of its distributor Rémy Cointreau GTR, Marine Village Foyer 1A from 22-26 October.
1 September 2012 - Felicity Murray