London Hill gin redesigned to reflect status

Ian Macleod Distillers has redesigned the packaging of its London Hill Gin.

A deeper ‘gin green’ has been added to the original black and metallic silver colour palette, for greater shelf standout and to enhance its premium status. Master distiller Rob Dorsett now oversees production.
 
Small, detailed colour illustrations on the front label reflect the unique selling points of the spirit.

New woodcut style juniper berries represent its blend of botanicals, while the coloured ‘Jenny Pot Still’ illustration highlights London Hill Gin’s traditional distillation process, as well as supporting the neck booklet which provides further insight into London Hill Gin’s 1785 origins at the Langley Distillery in England and its ‘single batch distillation’ production, distinctive recipe of citrus, herbs and spices, as well as serving suggestions.

1 July 2012 - Felicity Murray