New look and price for Plymouth Gin

Design Bridge has totally redesigned the packaging for Chivas Brothers' Plymouth Gin to reflect the brand's heritage dating back to 1793.

A rounded antique bottle with oval label with copper detailing and cap, sees a return to an earlier example of the packaging.

The brand’s Black Friar’s Distillery in Plymouth is the oldest working distillery in England. Built in 1431, the distillery was originally a monastery for the Black Friar Monks and where the Pilgrim Fathers stayed before setting sail on the Mayflower to the New World in 1620.  Therefore, an image of the Mayflower is on the label and a Black Friar icon embossed into the flint glass.

The new bottle will be introduced in a phased programme through 2012 and 2013 along with a global price increase to reflect a super-premium positioning within the gin category.

1 January 2012 - Felicity Murray