Ferràs Santín joins The Macallan

Jaume às Santín has been appointed global marketing manager for The Macallan single malt whisky distributed by Maxxium UK.

He joins The Macallan after five years working for Bacardi Spain where he was marketing manager for Martini for the last two years. During his tenure he oversaw the 360º launch of Chispazo (Martini & Coca Cola); Martini Dolce & Gabbana and the Martin brand campaign, “Luck is an Attitude” and was heavily involved in a range of NPD projects and brand extensions. Prior to this Jaume was innovation manager for Bacardi in the EMEA region and also group brand manager for Bacardi Spain. Having previously worked with Edrington as a brand manager for The Famous Grouse, and also overseeing the Group’s brands while at Maxxium Spain, Jaume is well-versed in the company and The Macallan, having worked closely on the launch of Fine Oak in Spain in 2004.

1 August 2012 - Felicity Murray