Johnnie Walker extends Mika Hakkinen deal

Andy Fennell CMO, Mika Häkkinen, Paul Walsh CEO brand owner Diageo

Mika Häkkinen has signed an extension to his multi-year deal to act as global responsible drinking ambassador for Johnnie Walker's Formula One sponsorship programme. Since 2005, Johnnie Walker has used its sponsorship of the Vodafone McLaren Mercedes Formula One team to promote responsible drinking.

1 September 2012 - Felicity Murray