New release from Chivas

The release is a tribute to brothers, John and James Chivas who worked at the Chivas Brothers’ Emporium in Aberdeen, established in the mid-1800s, and the new 12 year old blend includes high proportions of Strathisla and Longmorn malts to recreate the extra smooth taste that made Chivas Regal’s whiskies famous.

The bottle and carton design is striking in its bold use of purple. With the etched Chivas Regal family crest on the bottle, it marries both tradition and modernity.

1 October 2012 - Felicity Murray