Chivas seeks premium nightlife

Chivas Regal whisky has also launched a permanent bottle exclusively for the on-trade – Chivas Regal 12 Year Old Night Magnum to "tap into occasions that are typically owned by premium white spirits and Champagnes”.

Global brand director for Chivas Regal, James Slack, says: “When people purchase a bottle in an exclusive venue they are either ordering bottle-to-table vodka for the night ahead or Champagne to celebrate a moment. The Night Magnum will introduce Scotch whisky to these occasions.”

The eye-catching 1.5 litre bottle has a metallic finish and a burgundy Chivas Regal emblem. It will be available in more than 30 markets, including China, Brazil, Japan, France and Malaysia.

1 September 2012 - Felicity Murray