Ballantine's continues to amplify the beat

Ballantine’s Finest has a new limited edition ‘Speaker’ bottle exclusive to the on-trade.
Based on its marketing campaign ‘Listen to Your Beat', two editions have been created by London-based packaging agency The Core – one for display and one for pouring. Both are designed to look like a speaker, while retaining the recognisable shape and style of Ballantine’s Finest.

The pouring bottle has a foil label depicting a speaker while a display bottle is designed for back-bar stand-out and lights up intermittently (battery or mains electricity) as if pulsing to the beat of the music playing in the venue.

The ‘Speaker’ bottle, exclusive to the on-trade, follows on from the ‘graphic equaliser’ bottle launched in 2009, which won a StarPack packaging design award.

1 January 2012 - Felicity Murray