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Aluminium closures – turn 360˚

A pan-European Turn 360° campaign to raise awareness of the advantages of aluminium closures for wine bottles has been launched by leading closure manufacturers, starting with a new multilingual website.

Driven by the European Aluminium Foil Association (EAFA), the campaign presents aluminium closures as "an intelligent and economic alternative to other closure systems".

Franco Bove chairman of the EAFA Closures Group explains: “Aluminium closures are a ‘seal of quality’, not just from the viewpoint of the wine’s flavour, but also in terms of sustainability, convenience and cost efficiency. This is the core communication of the campaign.”

The number of aluminium closures for wine worldwide grew to around 4 billion in 2011.

14 December 2012 - Felicity Murray