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Fusion Contour bottle unveiled

Rexam Beverage Can is to unveil a prototype of its new Fusion Contour aluminium bottle at BRAU Beviale 2012.

Based on Rexam’s drawn wall ironed technology, the new bottle is shaped with a contour and, like the original Fusion bottle, it is shatterproof, safe and cold to the touch, as well as 100% and infinitely recyclable, lightweight and resealable. It also offers superior graphic potential.
Kym Hamer, Rexam's marketing manager for new product development says: “The launch of the original Fusion bottle gave our customers an unrivalled opportunity to evolve and reinvent their brands and target new audiences. We are seeing consumer trends constantly evolving and the new contour bottle is being developed to help our customers capitalise on these changes.”

13 November 2012 - Felicity Murray