Labelling show co-locates with pack event

Labelling Innovations is a new show that will be located within Print Innovations, which is co-located with Packaging Innovations – an exhibition that also includes Packtech, Contract Pack and Ecopack – held February 27-28, 2013 at the NEC Birmingham, UK.

Supported by BPIF Labels, Labelling Innovations has already attracted companies such as Amberley Labels, Impression Technology Europe, Mercian Labels, Leonhard Kurz (UK), Blockfoil, Atwell Labellers and TPL Labels, according to exhibition organiser EasyFairs.

David Beeby, sales manager at Amberley Labels, comments: “Developments in digital printing technology are fuelling massive growth in the sector. Now is a great time for buyers to re-evaluate the way they specify their print and we see the EasyFairs’ new Labelling Innovations event as an excellent opportunity to present new and innovative possibilities to them."

Amberley Labels will be demonstrating how digital print can benefit a brand and connect with the consumer by using limited edition labels to constantly refresh the brand or even link the consumer to a brand’s website via a QR code printed on a pack. Amberley Labels will also be using the show as the UK debut for the HP Indigo WS6600 Digital Press.

Visitors will also be able to see Royston Labels and discover new ways of achieving shelf stand-out through label and laminated printing. In addition to the latest in decorative features from Braille and multi-page labels through to the ultra-clear no label look.

Paul Clayton, managing director at Royston Labels, comments: “We are delighted to be involved in easyFairs’ new Labelling Innovations event; it is a great addition to the show reflecting the growth within this sector. The show gives us a great opportunity to meet the end users face to face and provide them with a one stop shop for all their labelling needs.”

Blockfoil will be showcasing its latest work in hot foiling and embossing. Peter Starling, director at Blockfoil, says: “The show is a fantastic opportunity for us to showcase how blockfoiling can make a carton stand out from the crowd. It is a great event for meeting up with brand managers and designers as well as spending time with our customers. We are really looking forward to exhibiting next February.”

Labelling Innovations will be co-located with five other shows: Packaging Innovations, Packtech, Contract Pack and Ecopack.

12 November 2012 - Felicity Murray