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The Snow Grouse gets cool makeover for winter

Distributor Maxxium Travel Retail introduced The Snow Grouse in its new ‘plumage’ to the duty free retailers at the TFWA World Exhibition last month.

 This Scotch whisky, meant to be served straight from the freezer, now has a premium embossed bottle, manufactured by O-I, with a textured cracked ice effect. The icy blue, white and silver tones of its cap and labels add to the ‘freezer-served’proposition and the image of the snow grouse bird is larger and more prominent, standing out against the Scottish Highlands landscape.

A QR code has also been added to the back label so consumers can get insider knowledge on the whisky as well as cocktail suggestions.

The Snow Grouse (40% ABV) is a blended grain whisky, which is matured in oak casks before being chill filtered to create a light, delicate and vanilla sweet whisky with a smooth taste.







13 November 2012 - Felicity Murray