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Brugal releases premium rum in travel retail

An ultra-premium expression of Brugal rum has been launched on the global travel retail market by brand-owner Edrington and distributor Maxxium Travel Retail.

Brugal Papá Andrés, named after the company’s founder Don Andrés Brugal, has been enjoyed by the Brugal family for five generations. It has never before been released for sale - only a few bottles from the vaults have found their way into the hands of collectors over the years through charity auctions.

For over 100 years, a limited number of casks containing this private reserve have been held in the estate’s cellars on the north coast of the Dominican Republic. Each year a small portion of this rum is extracted from the resting casks for the annual bottling of Papá Andrés.  The cask is then replenished with a selection of aged rums chosen by the family’s master blenders and laid down again.

In the last decade, members of the fourth and fifth generations of the Brugal family have begun to evolve the profile of this family treasure by introducing top quality rum aged in European oak barrels alongside that aged in traditional American white oak casks, learning from the experience of their friends at The Macallan.

Franklin Báez Brugal, president of Brugal & Co, commented: “Papá Andrés is a rum which has evolved through the passion, care and expertise of five generations of master blenders, all of whom have been members of my family. Each year they have produced a unique rum bottling to celebrate the legacy left by our founding father, Papá Andrés. This year for the first time Brugal Papá Andrés will be shared with a select group of people who know and love our fine rum.”

The 2013 Brugal Papá Andrés limited editionis presented in a crystal decanter designed by Tridimage and manufacturered by RCR in Sienna, Italy. The ornate metal neck collar and a metal face plaque have been hand polished and finished with a sand blast engraving inspired by Dominican architecture and executed by the Glencairn Crystal Studio in Scotland.

The decanter is displayed in an elegant, high quality gift box, which also contains a booklet containing photography of both the Dominican Republic and the rum crafting process.

Just 500 units will be available in travel retail at RRP €900 / US$1200.

5 November 2012 - Felicity Murray


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