Hybrid malt whiskey launched

The Teeling Whiskey Company has entered the market by creating a new whiskey category with the launch of Hybrid Malt Whiskey.

Jack Teeling, Cooley Distillery’s former MD founded the new company in 2012 with the aim of bringing back “a strong independent voice” to the Irish whiskey market. The Teeling Whiskey Company will, he says, broaden consumer choice within the Irish whiskey category by creating “unique handcrafted whiskeys based on a commitment to quality and innovation”.

The whiskey is the offspring from marrying aged malt whiskies from around the world, creating a unique taste through a fusion of styles and flavours.

Jack Teeling comments: “We set up the Teeling Whiskey Company to ensure that there was an independent alternative to the multinationals who are currently driving the category. We will focus on innovation and providing choice and unique expressions.”

Edition No.1 of the Hybrid Malt Whiskey consists of award winning Single Malt whiskey from Cooley Distillery in Ireland and 10 year old single malt whisky from Bruicladdich in Scotland which has been married together in oak barrels for eight years.

20 October 2012 - Felicity Murray