Absolut Exposure launched in Cannes

Pernod Ricard introduced a new limited edition Absolut vodka flavour exclusively for the travel retail market at the TFWA exhibition in Cannes last month.

This honey melon and lemongrass flavoured vodka is presented in a striking new bottle decorated using a groundbreaking screen-printing technique developed and applied by Ardagh Glass.

The design, which can be viewed through the bottle, incorporates black and white images, taken by Swedish photographer Johan Renck, of actress and supermodel Lydia Hearst guised as three different characters — Carter, Trojan and Dimitty. The decor also features a bowler hat (a trademark of Johan Renck) and hands 'holding' the image.

2 October 2012 - Felicity Murray