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St-Rémy à la Crème released in travel retail

Rémy Cointreau Global Travel Retail is launching in travel retail St-Rémy à la Crème – a combination of cream and St-Rémy French Brandy.

A black and white cow was chosen as the emblem of this new expression to “evoke the freshness of the French meadows stretching towards the abundant vineyards”.

Matthew Hodges, marketing and business development director, Rémy Cointreau GTR, comments: “St-Rémy à la Crème was introduced on a trial basis in North America and was such a success that we were persuaded to release it elsewhere in travel retail. This unique French liqueur cream is a most unusual drink – fresh, delicate, smooth and creamy with a strength of character rarely found in a cream liqueur.”

13 November 2012 - Felicity Murray