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Pernod revives art connection

Pernod Absinthe has launched its first limited edition bottle, Pernod Kitsuné, in European Travel Retail. Maison Kitsuné - a French electronic music and fashion label influenced by Japanese culture - has designed the 1,805 limited edition bottles.

Brand owner Pernod Ricard believes this creative bottle design brings the brand’s legacy as a part of the community of artists back to life in a modern way.

Pernod Absinthe continues to expand into new markets and its world exports increased by +30% (on which +200% in Travel Retail) from July 2011 to July 2012.



5 November 2012 - Felicity Murray