Captain Morgan makes 10m case sales

Captain Morgan has reached a landmark 10m cases/year sold – up by over half a million cases from the prior 12-month period – becoming only the sixth premium spirit to sell 10m cases globally.

Key markets for the rum brand include the US, Canada and Western Europe, which accounted for around 9m of the 10m cases.

The emerging markets of Russia, Eastern Europe, and Latin America, have proven to be “some of the most exciting growth hotspots, with sales over the last eight years growing consistently and market share growing at pace, both of which lay the foundations for an explosive future” according to brand owner Diageo.

10 December 2012 - Felicity Murray