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Chivas Brothers appoint M&C Saatchi

Chivas Brothers, the Scotch whisky and premium gin business of Pernod Ricard, has appointed M&C Saatchi as the new global advertising agency for its Ballantine’s Scotch whisky.

The agency will take over the Ballantine’s account from incumbent agency, Publicis, who will continue to work with Chivas Brothers on integrated marketing campaigns for Beefeater Gin and The Glenlivet.

New activations for Ballantine's will have a particular focus on Spain, France, Russia, Poland, Latin America, China and Korea.

18 November 2012 - Felicity Murray