Dima Ivanov becomes the rum man

Bacardi has made Dmitry “Dima” Ivanov, previously MD for the Bacardi’s operations in Russia, senior global category director of Rums.

Based in London, Ivanov will be tasked with developing Bacardi’s global rum strategy.

“This appointment reinforces the company’s commitment to growing our market leading position in rum, one of our core strategic categories, and strengthening the ties between marketing and commercial operations,” added Shirley.

5 November 2012 - Felicity Murray