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Game-show style promotion for E&J Brandy

Exploring fresh ways of bringing in-store promotions to life, Davison Williams has devised a new trade tour concept for E&J Brandy.

Due to launch November 2012, the ‘Spin to Win’ competition is based around a large two meter high 'game-show' spinning wheel that will tour key UK accounts in the run up to Christmas in order to raise brand awareness, drive sales and engage the target audience. Customers will be encouraged to try their luck and spin the wheel following product purchase for a chance to win a range of prizes. The tour is supported by a wider national 'text to win' campaign.

16 October 2012 - Felicity Murray