News

Leo Luxe enhances its portfolio

Leo Luxe, a division of Leo Paper Group, is now certified to use the Color-Logic Process Metallic Color System on its offset printing presses. The global packaging design, printing and manufacturing supplier can now offer an extended range of metallic effects for luxury packaging applications.

Leo Luxe provides an end-to-end bespoke service, developing innovative techniques to transform paper and create unique packaging concepts that stand-out on the store shelf. The Color-Logic Process Metallic Color System will enable the company to provide yet another way of producing eye-catching decorative effects and finishes.

Color-Logic licensed printers utilise this innovative, decorative effect system for metallic substrates, metallic inks and clear films to create an array of striking finishes. The technology fits seamlessly into any workflow and enables designers and printers to implement dramatic high-quality effects using existing equipment.

Leo Luxe will showcase its latest luxury packaging concepts, incorporating the Color-Logic effects, at a number of events throughout the year, including EasyFairs Packaging Innovations, Birmingham (27-28 February 2013), EasyFairs Packaging Innovations, London (1-2 October 2013), Luxe Pack New York (15-16 May 2013) and Luxe Pack Monaco (23-25 October 2013).

At Packaging Innovations, Leo Luxe will exhibit examples of its work under the theme, ‘Put your best look forward’, items on display will include an extensive range of foldable rigid setup boxes, rigid boxes, luxury paper bags and further developments with sound applications.

Leo Luxe provides an added-value, end-to-end service for luxury product categories such as premium drinks and cosmetics. Its packaging designs are enhanced by a constantly expanding portfolio of finishes and secondary processes such as graining, flocking, embossing and frosting that add various textures and patterns. The recent addition of the Color-Logic Process Metallic System now also offers Leo Luxe customers an array of decorative effects using metallic substrates, metallic inks and clear films. All of these techniques can be mixed and matched to create numerous product diversifications, giving an added edge in the market.

The company will also be demonstrating new applications including OpticVision technology, which creates a dramatic dimensional effect using layered imagery to achieve a 3D appearance, differentiating packaging at point of sale. In addition, other samples will incorporate sound, whereby ultra-thin switching technology introduces pre-recorded sound bites when certain areas are touched. The sound modules are customised to the product, enabling an interactive packaging experience and unique selling proposition.
Another exhibition highlight will be the expansion of the foldable rigid setup box collection, encapsulating square, rectangular, angular and triangular shapes in various sizes.

“This assortment of unique constructions differentiates products at point-of-sale and simultaneously reduces shipping costs with no extra manufacturing implications,” explains Cuan O'Callaghan, Leo Luxe. “Auto-locking bases and lids enable the packaging to open flat for easy storage and then fold up into a rigid box for retail.”

The Leo Luxe Visioneering Guide will also feature on the stand. Visioneering is an approach Leo Luxe implements that creates a more cohesive connection between the designer, brand and customer for an effective design strategy.

Visitors will see how the process integrates package structure, materials, graphics, special surface effects and interactive technologies into unified packaging solutions that deliver a unique brand look and compelling message at retail.

Cuan O'Callaghan concludes, “We are delighted to be exhibiting at Packaging Innovations again this year and are looking forward to showing visitors our continuous developments in innovative package design. Our team is dedicated to researching the latest trends and technologies to offer cutting-edge packaging and provide a complete supply chain service to bring products to market.”