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New Courvoisier range launches at Heathrow

Maxxium Travel Retail is launching Le Voyage de Napoleon, Courvoisier’s new travel retail offering, exclusively with World Duty Free Group this month. To mark the launch, a specially created bar based on the brand’s Paradis cellar where the finest and rarest cognacs are stored and aged, will be installed in the World Duty Free store at Heathrow’s Terminal 5 for four weeks from February 20. Distribution of the new range will be rolled out across Europe from April 1.

Previewed at TFWA Cannes 2012 jointly with brand owner, Beam Inc, Le Voyage de Napoleon is a collection of Courvoisier’s renowned VS, VSOP, and XO cognacs and is designed to appeal to modern, discerning consumers whilst tapping into the growing trend towards luxury products.

World Duty Free Group buying manager for liquor in the UK Nigel Sandals, says: “We are delighted to be the first travel retailer to offer Courvoisier Le Voyage de Napoleon. The brand epitomises luxury and this exclusive travel retail range is sure to be very well received by our customers, both as an exclusive gifting solution, and as a ‘must-have’ addition to enthusiasts’ collections.”

12 February 2013 - Felicity Murray