Chivas 18 by Pininfarina launches

Pernod Ricard has collaborated with the Pininfarina car design company to launch 'Chivas 18 by Pininfarina', a series of exclusive limited edition packagings of the luxury Scotch whisky for the travel retail market.

The first design is based on a streamlined drop, giving a sense of movement that is inherent to Pininfarina’s designs. The design has a rich blue, metallic finish outer case, reminiscent of the metal work for which the Italian company is best known and a wood veneer that represents the oak casks used in the ageing of Chivas 18. Units are expected to retail at £90.

The second expression features the same design cues of the first but taken to a further level by featuring a solid wood inlay and a more aerodynamic shape. It presents the limited edition bottle and includes two glasses that echo the drop design. Each unit created is individually numbered to highlight its exclusivity and will retail at £360.

Inspired by the Mascherone (the original wooden frame that was used to refine new automobile shapes) the Chivas 18 Mascherone by Pininfarina marks the pinnacle of the partnership. Hand assembled in Cambiano by Pininfarina, it features an oak internal structure, clad in aluminium. Mirroring the elegant precision of Pininfarina's automotive innovations, only five of this collector's piece will be on display globally and individual pieces will be made to order on request. A light, found at the base, brings this artistic piece to life. Price on application.

James Slack, Chivas Regal’s brand director, comments: "The Chivas 18 by Pininfarina limited editions are distinctive designs that will speak to our customers – modern gentlemen who seek style and substance in the brands they connect with. Pininfarina is an excellent fit with Chivas 18 and we are confident that these exclusive editions will continue our line of successes with previous Chivas 18 partnerships.”

Chivas 18 by Pininfarina will be available across travel retail globally as well as domestic markets including the US, UK, Russia and China.

1 January 2013 - Felicity Murray