News

Cocktails to enjoy straight from the bottle

Mixed Ape Drinks has a new range of premixed cocktails targeted at a young, trend-conscious audience. Packaged in Rexam Beverage Can’s 250ml Fusion aluminium bottles, the cocktails are positioned as “ready to enjoy” straight from the bottle.

René Uerlings, founder of Mixed Ape Drinks, commented: “We feel that the design of the bottle and the drink inside complement one another perfectly. One of the benefits of the Fusion bottle is that they are lightweight and shatterproof, making them safe and easy to transport whilst being ideal for serving at all drinking occasions.”

A resealable ROPP closure keeps the beverage fresh.

Kym Hamer, marketing manager new product development at Rexam added: “One of the things that attracted Mixed Ape to the Fusion bottle was its aesthetic qualities. Mixed Ape already had a really strong image and the 360 deg branding capability of the bottle, combined with our High Definition Illustration Impact printing technique, offered superior graphic capability to enhance the brand’s design to its full potential. Ensuring on-shelf impact at the point of sale is vital for a new brand like Mixed Ape, and this bottle helps highlight all of the great qualities of the product.”

Mixed Ape is now available across Europe in countries including Austria, Germany, England, Belgium, Luxembourg, Malta and the Netherlands.