Bacardi names chief marketing officer

Andy Gibson, 44, has been named chief marketing officer of Bacardi and president of Bacardi Global Brands. In these roles, Gibson will be responsible for the overall leadership and strategic direction of the company’s internationally known portfolio of premium spirits brands. He also will serve as a member of the Bacardi Leadership Team and report to Bacardi Limited president and CEO Ed Shirley. Gibson joins Bacardi in late April and will be based at the Bacardi Global Brands headquarters in London.

Most recently, Gibson served as chief marketing officer for Carlton United Brewers, Australia’s leading brewer ─ part of Foster’s Group. Prior to that, he worked for Diageo for 13 years in a series of general management and marketing leadership positions on five continents.