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Distillerie Moccia to buy Punch Barbieri

Gruppo Campari is to sell its Punch Barbieri brand to Distillerie Moccia for a €4.45m.

The sale will allow Gruppo Campari to focus on priority-brands in its portfolio, and Distillerie Moccia to continue expanding its business by acquiring leading local brands to bolster Zabov egg liqueur, owned since 1946.
Punch Barbieri entered Gruppo Campari’s portfolio in 2003, within the acquisition of Barbero 1981, that included brands as Aperol, Aperol Soda, Mondoro Asti and Enrico Serafino still wines.

Punch Barbieri is a medium alcohol-content liqueur, rich in tradition and produced in the tastes of rum, mandarin and orange, with Italy as its main market.
The closing of the deal is expected for March 1, 2013.

4 February 2013 - Felicity Murray