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Chivas creates two films on friendship theme

Chivas Regal whisky has collaborated with Canana, the arthouse Mexican production company, to produce two short films about modern male friendship. The first is set for release in January 2013, followed by the second in early February.

The two English language films, which mark the second phase of Chivas’ ‘Here’s to Real Friends’ campaign, bring modern brotherhood to life with a story about three life-long friends.

Canana was founded by life-long friends Gael Garcia Bernal, Diego Luna and Pablo Cruz, and led by Julián Levin. The first film is directed by Diego, and the follow up by Gael. It is the first time the two directors have worked together in this way, each directing a story around the same characters. Both films are also produced by life-long friends – Julian Levin and Arturo Sampson – and written by childhood friend, Alonso Ruizpalacios.

Set in Mexico, the films explore themes of trust, forgiveness and acceptance in friendship as they follow the adventures of three life-long friends. A comic yet thought provoking story unfolds in the first film as the characters re-connect and explore how they have changed individually – and what impact this has on their relationship. Viewers will have to wait until the release of the second film, directed by Gael, to see what happens to these friends over time.”

15 January 2013 - Felicity Murray