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Holmes & Marchant redesigns Brothers Cider
The Brothers Drinks Co, founded in Somerset by the four Showering brothers, has revamped the packaging of its Brothers Cider.
The new look bottles, designed by London design agency Holmes & Marchant,will be rolled out in the UK supported by a £5m marketing campaign comprising sampling, outdoor poster and digital advertising.
The 500ml bottle range of Strawberry, Wild Fruit (previously Tutti Frutti) and Toffee Apple-flavoured ciders, together with the company’s signature Festival Pear Cider which was launched at Glastonbury Festival in 1995. Over the coming months, the new design will roll out across the full range of bottles and cans.
Matthew Showering, one of the four founding brothers, says that while the company had been a success, "keeping the brand as a genuine and effective choice amongst the now rather crowded cider and fruit-flavoured fixture requires constant innovation.
"This next stage of our journey reflects the changing needs in the British cider market. We know more people than ever are drinking cider and we recognise the early adopters of Brothers who discovered our cider at Glastonbury have grown older and wiser."
11 March 2013 - Felicity Murray
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