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Quintessentially Vodka designed for sipping

Quintessentially Spirits, part of the luxury lifestyle group Quintessentially, has launched an ultra-premium vodka – Quintessentially Vodka – into the UK market. Simultaneous launches in Asia and Europe aim to establish the brand on a global level within the luxury goods market. The move follows a successful US launch at last year’s BritWeek, Miami which saw 1,000 cases distributed.

British made Quintessentially Vodka is the result of a partnership between Quintessentially Spirits and distillers G&J Greenall.  The product will only be available in targeted premium on-trade establishments in the UK, selected specifically for their luxury positioning and elite network.

The vodka is made from organic wheat and distilled multiple times to ensure a pure liquid with an incredibly smooth, silky mouth feel and subtle sweetness on the palate. It has been created as a premium sipping vodka to be served over ice.

Quintessentially Spirits CEO Rowland Hill says: “Quintessentially Vodka combines proud British heritage, slick aesthetic design and a superior quality liquid, to offer a product that meets increasing consumer demand for luxury goods with steadfast credentials.

"This has great resonance and appeal both within the UK luxury market and on an international stage.” 

The UK launch of Quintessentially Vodka will be supported with a strategic marketing campaign combining PR, targeted sponsorship, brand partnerships and trade engagement.

12 March 2013 - Felicity Murray