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Cuban rum flavoured beer launched in UK

Manchester-based drinks distributor, Flagship Brands, has launched a premium bottled beer infused with Cuban rum, targeted at the UK on and off trade.

Bachata is made using lager blended with a dash of golden rum. A hint of orange zest adds an edge to the vanilla and caramel notes.

With the flavoured beers category on the rise and golden rum being one of the most buoyant categories in the spirits sector, the brand has already achieved a listing with bar chain, Revolution De Cuba. 

Commenting on the launch, Neil Macleod, Sales & marketing director at Revolution group said: “We are excited to introduce Bachata into Revolucion de Cuba bars. It’s a premium product with an element of fun and it fits well with our brand. I’m sure our customers will enjoy it.’’

Flagship Brands is known for importing Russian vodkas such as Flagship and Matrioshka and is associated to Baltic Beer Company, owners of Viru Premium Estonian Beer.

The RSP for Bachata is £1.40 - £1.50


5 March 2013 - Felicity Murray