Westons revives Three Counties cider

Westons Cider has announced it is reviving the much-loved Gold Label Cider, GL.

GL used to be owned by Bulmers, who acquired the brand when they bought the Gloucester Cider Company in 1948.  In 2010, Bulmers (now owned by Heineken) retired the brand much to the disappointment of pub goers and landlords in the three UK counties of Herefordshire, Worcestershire and Gloucestershire.

Westons Cider, recognising its regional cultural importance, bought GL from Heineken and has re-started production to ensure GL cider once again is available exclusively to the pubs and bars in the three counties.

Medium sweet, and deep amber in colour, with an ABV of 4%, the re-launched GL is faithful to the original recipe retired in 2010.  The new, restyled branding references the original, yet adds a contemporary twist for today’s marketplace.

Geoff Bradman, head of UK sales at Westons Cider, comments: “We have great pleasure in restoring this iconic cider to its former greatness. GL has been an important part of the regional culture in the three counties and we’re proud to bring it back to those that like to call it their own.”

Westons Cider has been produced in the Herefordshire village of Much Marcle for over 130 years.

The range of ciders and perries includes sparkling, still, oak conditioned, vintage or organic.
 

1 February 2013 - Felicity Murray