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Constellation forms Brazil distribution deal

Sao Paulo-based Interfood Importacao is to import and distribute Constellation's premium wines and spirits brands in Brazil.

"We are pleased to represent Constellation to further develop the Brazilian market," said Gabriel Cury, founder, Interfood Importacao. "Constellation has an award-winning portfolio of wine and spirit brands that are globally recognized for quality, craftsmanship and taste. We also believe that changing consumer needs and Brazil's hosting of the World Cup in 2014 and the 2016 Summer Olympics will boost demand for wine throughout the country and these agreements position both companies well."

Through the agreements, Interfood will import and distribute brands from Constellation's global portfolio representing each of its key regions including Robert Mondavi Winery, Robert Mondavi Private Selection and Woodbridge by Robert Mondavi from California, Inniskillin ice wine from Canada, Kim Crawford from New Zealand, Ruffino from Italy, and Svedka vodka from Sweden.

"Constellation is a global company with an unparalleled portfolio of brands," said Philip Kingston, senior vice president, International, Constellation Brands. "Interfood enjoys a powerful sales and distribution network and an intimate knowledge of the Brazilian consumer. These agreements demonstrate our commitment to make our portfolio more readily available in growth markets such as Brazil, where consumers desire more access to world-famous wines."

According to industry data, Brazil is a key market for the global wine industry and is projected to continue its growth trajectory over the next five years.

6 March 2013 - Felicity Murray