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The Intrepid Fox arrives in PET wine goblets

Buckingham Schenk and Wine Innovations have launched Intrepid Fox, a new wine brand for its range of ‘wine to go’ pre-filled PET goblets, known as ‘Tulips’. 

The Tulip is a single-serve wine glass, filled using a system that ensures optimum wine freshness for up to 12 months. It holds 187ml of wine and is made from a high quality PET that gives the look, feel and weight of glass while being lightweight, fully recyclable and practically unbreakable. It allows consumers to enjoy a glass of wine ‘on the go’ without having to worry about carrying glasses or drinking out of flimsy plastic tumblers. It also revolutionises by-the-glass sales of wine at concerts and events by offering an incredibly fast serve-time which is invaluable at busy bars.

The Intrepid Fox brand is being supported through online marketing with a website as well as a social media campaign through Facebook and Twitter.

The Intrepid Fox Tulips are launching with a range of consumer-friendly Chilean wines – a Sauvignon Blanc, a Rosé and a Shiraz – which can be enjoyed with or without food.

14 March 2013 - Felicity Murray