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First craft beer launched in 8.4oz cans

The 21st Amendment Brewery in San Francisco, US has launched Lower De Boom, a barleywine style ale, in cans provided by Ball Corporation. It is believed to be the first craft beer launched in an 8.4oz. can.

"Traditionally, due to their higher alcohol content, barleywines were served in small bottles," explained Shaun O'Sullivan, co-founder of 21st Amendment Brewery in San Francisco. "Lower De Boom is a powerfully balanced, American-style barleywine packed with citrusy Pacific Northwest hops, making the 8.4oz 'nip' can the perfect size to pay homage to the past."

"By being the first craft brewery to put its beer in our 8.4-oz. can, 21st Amendment has found a unique way to differentiate its brand in a manner that pays tribute to the past," said Robert M. Miles, senior vice president, sales, for Ball's metal beverage packaging division, Americas. "Distinctive can size and graphics are two great ways that brewers can elevate their brands in the marketplace. And because cans are impenetrable to oxygen and light, the result is better tasting beer, which is crucial to every successful brewer."

Lower De Boom will be available in US stores and on draft in bars by April in 17 states that are part of 21st Amendment's distribution territories.

The 21st Amendment Brewery was opened in San Francisco in 2000 by co-founders Nico Freccia and Shaun O'Sullivan.


18 March 2013 - Felicity Murray