Ball unveils new can printing technology

Ball Corporation, a leading global manufacturer of aluminum beverage cans, unveiled Dynamark variable printing technology at the recent WestPack packaging conference in California.

"Variability is an increasingly important tool that brand marketers can leverage to connect with consumers," said Jay Billings, director of innovation and marketing for Ball's metal beverage packaging Americas business.

"Continued economic uncertainty has caused consumers to take fewer shopping trips, and brands need ways to differentiate themselves and capture attention. Dynamark allows marketers to create and execute unique promotions to generate excitement and the sense of discovery for their consumers."

The technology enables graphic variety at normal production speeds, saving time and cost.

Dynamark will soon be available to Ball beverage customers globally.

24 March 2013 - Felicity Murray