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Bud Light Lime introduces Straw-Ber-Rita

Last April, Anheuser-Busch InBev's Bud Light Lime Lime-A-Rita hit shelves and in less than eight months, became a leading flavoured malt beverage brand, selling more than 500,000 barrels

Bud Light Lime Straw-Ber-Rita is an 8% abv flavoured malt beverage that blends the refreshment of Bud Light Lime with the taste of a strawberry margarita. (6% abv version is available in Maine, New Hampshire and Tennessee).

“The response to Lime-A-Rita, especially among non-beer drinkers, was tremendous, and we knew we’d tapped into a winning insight we could build on,” said Rob McCarthy, vice president, Bud Light. “Strawberries and margaritas have long gone hand-in-hand.”

Both Straw-Ber-Rita and Lime-A-Rita are best enjoyed over ice and target outdoor summer drinking occasions. The new brand will be available in three pack sizes: 12-pack, 8oz. cans; four-pack 16oz. cans; and 24oz. cans.

27 March 2013 - Felicity Murray