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Hornitos breaks new ground with lime shot

Beam Inc has introduced Hornitos Lime Shot, a combination of Hornitos Plata 100% blue agave tequila, lime and a hint of salt. The spirit transforms the salt+tequila+lime ritual into a convenient single shot.

Hornitos Lime Shot is a clear spirit with the distinct aroma of Hornitos Plata Tequila and a blue agave flavour that is approachable and light with a slightly dry finish. Elevating the shot experience, this latest extension of the Hornitos family is best enjoyed chilled.

“Since Hornitos was introduced, we have been committed to revolutionizing the tequila category and the introduction of Hornitos Lime Shot is no exception,” said Vanessa Jenkins, senior marketing director of Tequilas at Beam Inc. “The addition of Hornitos Lime Shot into our portfolio of 100% agave tequilas provides an unexpected twist on the traditional shot that will allow you to start the night right.”

Currently available throughout the US, RRP US$17.99 - $19.99 for a 75cl bottle, it will also become available in 50ml and 1 litre sizes.

28 March 2013 - Felicity Murray