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Jim Beam launches first aged white whiskey

Jim Beam has launched Jacob’s Ghost, a white whiskey to celebrate the ‘spirit’ of founding distiller Jacob Beam by perfecting the white whiskey he first distilled more than two centuries ago. Aged for a year and versatile enough to be enjoyed in a variety of mixed cocktails, Jacob’s Ghost is answering whiskey drinkers’ increasing demand for inventive and unique spirit experiences, while providing a white whiskey that tastes like whiskey.

“Jacob’s Ghost represents both our past and our future,” said Fred Noe, Jim Beam’s seventh generation master distiller. “It’s a tribute to my family’s ancestry and our first distiller, while also showing our chops at innovation by perfecting what Jacob first created into a whiskey that’s unlike anything out there today.” 

Aged for a year in white oak barrels, Jacob’s Ghost is an 80-proof white whiskey that elicits the wood-influenced flavours and hues of a traditional bourbon but offers a lighter body and more adaptable character. Unlike some un-aged moonshines and white dogs, this hybrid spirit is versatile in a way that traditional whiskies aren’t.

It is said to be ideal for traditional whiskey cocktails but also mixed drinks that typically feature vodka, tequila or rum such as Cosmopolitans and Bloody Marys

In a recent study, Jacob’s Ghost was the highest performing whiskey concept ever tested by Jim Beam, with 77 percent of whiskey drinkers and 70 percent of vodka drinkers claiming that they would “definitely or probably” purchase Jacob’s Ghost.  

Jacob’s Ghost is now available throughout the US for a suggested retail price of $21.99.

28 March 2013 - Felicity Murray