Smirnoff vodka back on TV screens this month

Smirnoff vodka from Diageo is back on TV this month with a second burst of its ‘Nocturnal Awakening’ TV campaign, which brings to life the brand’s belief that if you try something new you will have a better time.

The £2.5 million integrated campaign includes TV, digital, PR and POS as well as targeted on and off trade activity across the UK, Northern Ireland, Germany and Denmark.

Smirnoff has introduced innovative drink tins, to encourage consumers to drink inventively. The drink tins will be available in selected on trade outlets and to customers who purchase a bottle of Smirnoff in the off trade.

Smirnoff will also be launching ‘Slumberfest’ in May, an experiential activity across seven UK cities where consumers will be invited to a fun and interactive nightlife experience, which will feature oversized four poster beds, retro-gaming areas and larger than life characters.