Belvedere vodka lights up its 175cl bottles

Belvedere Vodka has introduced a 175cl illuminated bottle for on- and off-trade sale. From this month, all Belvedere 175cl bottles will come with a single use LED encased in waterproof plastic which will fully light up the bottle when switched on. The illuminated design was previously only available on three litre bottles and above.

The move is designed to showcase Belvedere’s reputation for product innovation and brand credibility and strengthen Belvedere’s presence in the nightclub sector. The design also offers nightclubs an alternative option to sparklers and an added incentive for consumers to trade up to the larger format.

The illuminated 175cl bottle is also available for consumers wanting to add an extra edge to their home entertaining.

Nick Ambridge, senior brand manager Belvedere Vodka, says: “The bottle not only looks great in the bottle parade but also in the ice buckets and we think this is going to be a must have item on the nightclub scene.”

The Belvedere illuminated 175cl bottle is now available at on-trade locations. It is also available at selected retailers with an RRP of £84.99.

11 April 2013 - Felicity Murray