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Blue Marlin gives new gin W.E. brand identity

Brand design agency Blue Marlin has created a brand platform via packaging for UK start-up gin company, Warner Edwards.

It was Warner Edward’s brand story of friendship that inspired and guided the design. Tom Warner hailing from England and Sion Edwards, a Welshman, originally met at agricultural college. The pair, having become great friends, decided to create a premium gin brand sourcing ingredients from each of their family farms, situated either side of the Anglo-Welsh border.

The design represents the several relationships behind the brand as well as its premium appeal. The graphics depict a weather vane pointing west to Wales and East to England where the ‘W’ and ‘E’ letters stand for both the orientation and Warner Edwards. The same message is communicated atop the vane where a dragon, symbolic of Wales, shares a glass with a Lion, representative of England.

Blue Marlin London creative director Simon Pendry comments: “It’s not everyday that you have a brand story that so effortlessly avails itself to design. We wanted to reflect the story of friendship behind the brand with bold yet simple graphics that will drive Warner Edward’s premium on shelf appeal.”

Brand co-founder Tom Warner adds: “We had a simple vision – to create a great gin. It was really important to Sion and myself that the rich heritage of friendship and family our brand is built upon was central to our packaging. We knew Blue Marlin had extensive experience of huge global brands and just as many start-ups, so we were always confident it would produce a fitting design for us.”

Warner Edwards Gin has been met with acclaim since its launch at the end of last year. It picked up Silver at the San Francisco World Spirit Awards and beenfeatured on prime time BBC television show Countryfile.

About Warner Edwards Gin

“W.E. are Warner Edwards. Great friends and craft distillers, we carefully and lovingly create beautiful artisan spirits. From a 200-year-old converted barn on our farm in the quaint village of Harrington, Northamptonshire, Curiosity, our magnificent copper pot still works her magic. She takes our farms' pure, natural spring water, grain spirit, home-grown elderflower, plus ten other secret botanicals, and transforms them into a fantastically smooth and aromatic dry gin.”

Each batch is small, and every single bottle is handcrafted from the filling to the wax seal and label finishing.

The distillery’s Arnold Holstein still was bespoke manufactured in Markdorf, Germany. It has a 500 litre pot with a 4.3m column housing eight bubble plates, a deflegmator and a patented catalyzer. The distillation process takes around seven hours.



16 April 2013 - Felicity Murray